“The Perfect Tinder Profile” lecture and event

It was a successful event at the Erasmus Pavilion on Monday! Despite the rain there was a great turnout for the lecture, and the participants in the “36 Questions” dating event really seemed to enjoy themselves. For those of you interested, here’s the back story on the 36 Questions for Intimacy:

“What was needed was a method to create closeness in the laboratory with strangers, so people could be randomly assigned to various conditions and other variables could be controlled. As such, the method has been used in hundreds of studies and the field has been able to learn a great deal.”

The questions originally stem from a 1997 study by Aron et al. titled “The Experimental Generation of Interpersonal Closeness: A Procedure and Some Preliminary Findings.”


Is There Something Missing? Self-Presentation Practices on Tinder

Today I presented my ongoing research on self-presentation practices of Tinder users in the Netherlands. The conference was the 12th ICA Mobile Pre-Conference in San Juan, Puerto Rico. Slides are available here and an abstract is below:

The desire to connect with other people for romantic or intimate purposes is an age-old activity. Mobile dating applications have exploded in popularity in recent years. As these applications become mainstream, so does the urgency to re-explore the issue of virtual self-presentation: how men and women present themselves to potential partners.

The matchmaking mobile app Tinder has 50 million global users and 1.5 million users in the Netherlands. The research question asks, what are the self-presentation practices of Tinder users? This paper presents the results of 21 semi-structured interviews with Tinder users in the Netherlands.

Analysis revealed two types of users in terms of impression motivation: the indifferent and the ambitious. For all interviewees, impression construction was a carefully chosen process complete with various “props.” Interviewees used photos and texts to illustrate attractiveness, personality and interests, but also their social class and education level. Especially noteworthy was the mirroring of self-presentation with one’s potential matches, as users overwhelmingly reported searching for people “like them.” This research provides both empirical and theoretical contributions into user experiences and perceptions within a still under-researched area.

Tinder: A new research focus

I’m excited to announce a new research focus. For the past few months, I’ve been creating a research project about how and why people use the dating app, Tinder. In October I completed 20 interviews with Tinder users.

Last weekend I presented initial results from a paper entitled “All the World’s a Stage: Strategies of Self-Presentation on Tinder” at the Asian Conference on Media & Mass  Communication (MediAsia) in Osaka, Japan. Those slides are available online.

I’ll be posting updates here, but the project has its own website and Facebook page, Twitter and Instagram accounts. Please follow!cover copy


Zwarte Piet and Facebook

Last week I presented a paper at the North American Conference on Media, Film & Cultural Studies. The conference was held in Providence, Rhode Island and hosted by IAFOR. The research I presented looked at two popular Facebook pages related to the Zwarte Piet debate in the Netherlands. The abstract is below, and the slides are available on SlideShare.

Zwarte Piet, literally translated as Black Pete, has created growing controversy for its racist undertones in the Dutch celebration of Sinterklaas. This paper looks at how Facebook users engage with the debate by quantitatively examining two Facebook pages: “Zwarte Piet is Racisme” (Black Piet is Racism, or ZPIR) and the pro-Zwarte Piet page called “Pietitie.” Analysis shows that ZPIR is a page oriented towards longer-term engagement. User engagement on ZPIR is also more intensive compared to Pietitie, which is very much an incident-based page. We argue that in this case, interpersonal discussion is more developed on a page designed to protest an issue, which may promote both civic participation and political activity of its users.