My political communication research focused on how organizations use technology to mobilize citizens, particularly youth. I also studied political consumerism: when people purchase products with ethical intentions.
The role of authenticity in electoral social media campaigns (First Monday, together with Gabby Grow).
Reaching citizens online: How youth organizations are evolving their web presence (Information, Communication and Society).
Political consumerism, young citizens and the internet (Media, Culture & Society, together with Claes de Vreese).
Communication from the condemned: Last statements on Death Row (The Psychologist).
The online citizen-consumer: Addressing young people’s political consumption through technology (Journal of Youth Studies).
How do youth organizations use new media? How do they address Internet savvy youth who are also apathetic citizens? How has this evolved with new demands for interactivity in social media? These are contemporary challenges facing any organization active online. Spanning seven years of research, this book examines these issues and considers three separate political contexts with a variety of analytical tools. In a broad sense, this is a study about contemporary citizenship and how it is reflected in organizational aims. The book also provides a comprehensive overview of web-based communication, starting in the heyday of official websites and moving into the realm of social media. It offers important insights into the relationship between context and content.