Putting the “academic” research in UX

An article I wrote a few months ago – called Putting the “Academic” Research in UX – has been published on UXinsight Notes. The article focuses on parallels between UX and academic research. Here’s an excerpt:

Whether in academia or UX, we do research in order to systematically uncover what people need, want, and desire. We do research to avoid coming to conclusions that simply reflect our private beliefs and opinions. By reflecting on the research process in this way, both types of researchers can improve their research techniques, argue persuasively for more time and resources for the research process, and, in the end, better the products (or papers) they are developing and improving.

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UXinsight Notes is a brand-new (still in beta!), Netherlands-based platform that looks to be a great resource for those interested in UX research. It aims to connect, stimulate and inspire UX researchers to share and expand their expertise.

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