My passion is analytically and creatively solving problems with human-centered research, crafting narratives about results, and sharing insights with stakeholders, all with the aim to build better products, services, and processes.
Before moving into the field of UX research, I spent 15 years in academia as a researcher, writer, and consultant in the field of digital communication. I have looked at how digital media is used in political contexts, with a particular focus on political consumerism (when people purchase products with ethical intentions). I have also researched the use of dating apps like Tinder, focusing on the user experience of how people create and manage impressions in a virtual environment.
I’m an avid fiction writer and have published short stories in various literary journals (see the “Fiction” tab).