On Monday, September 14th starting at 7:30pm, I’ll be speaking at the Erasmus Paviljoen about my Tinder research. Please join! It’s open to the public. So is the top secret dating event afterwards.
Swipe left or swipe right? The dating app Tinder has 50 million global users and 1.5 million users in the Netherlands. Tinder has been praised for revolutionizing the dating game and empowering women. It has also been accused of being a hook-up app, resulting in the breakup of relationships and an increase in sexually transmitted infections. Social media has exploded with Tumbler blogs like Girls of Tinder and Tinder’s Finest Bachelors, where users are simultaneously mocked, shamed and praised for their choice of profile pictures or pickup lines. A Reddit community subgroup is dedicated to helping Tinder users tweak their profiles to increase matches.
Creating the perfect Tinder profile: How do Tinder users make decisions about which photos and text to include on their profiles? Do they fine-tune their profiles based on the response or non-response they get from other users? How does a Tinder profile differ between a user looking for a relationship and one seeking a one-night stand? Janelle Ward will give us an academic perspective on how Tinder users present themselves on the dating app. Drawing on her interviews with users in the Netherlands, she will present insights into profile creation and match selection: What are Tinder users’ motivations for using the app? How do Tinder users choose their profile photos and text? How do Tinder users choose their matches?
If you’re not a Tinder user this lecture is an opportunity to learn all about the hype from an entertaining yet academic perspective. If you are a user, you can see this lecture as a personal Tinder consultation: Janelle will help you understand your own profile choices and why you swipe left or right on other’s profiles (hint: it’s more than just sex appeal).