Two weeks ago, I started my interview recruitment on Tinder. It’s been successful, with eight interviews already conducted and four scheduled for the coming days (I’m aiming for 20). Successful, yes, except all of my interviewees have been men.
I immediately noticed a difference in response to my male and female Tinder accounts. For those who contacted me via the email address advertised on the Tinder profile, I received 21 emails from men and three from women. So far, only one woman has scheduled an interview with me.
In the first days, I became comfortable with the idea that my interviewees would simply come to me via email. And this has worked well with the men. In fact, one week in, on a Saturday afternoon, I deactivated the female Tinder account.
What about the women? I was surprised by their lack of response. Then I realized perhaps this had to do with their perception of me as a man: My profile says I’m male (otherwise I wouldn’t get access to the straight female Tinder users). Men seem eager to contact a 25-year-old “female” researcher, but women are apparently less eager to reach out to a 25-year-old “male” researcher.
First test: reveal that I am actually a woman. Maybe that would help. It was time to do some right swiping on Tinder. First I messaged my original 11 matches. They received the following (with my name, also to point out that I am female):
Good morning! My name is Janelle and I’m conducting the interviews for the Tinder Study. Are you interested in participating?
I received one response, and she declined as soon as she found out the interview was in person.
Then, I swiped right on 50 more women. I got five instant matches, and sent them the same message as above. A week later, I’ve still only communicated with two of them, all without securing an interview. I exchanged a few emails with one – she wanted to know the name of my supervisor and more details about the project. She said a contact purely via Tinder was suspicious. I have not received such a reaction from a man.
Since I haven’t actually interviewed any female Tinder users, I can only guess at this point. But it seems that women approach Tinder with a more defensive posture than men. I’ll keep working on securing those interviews, because I would love to hear more about the female Tinder experience.