How it all began

Den Haag, Grote Markt, a warm Wednesday evening. I’m having drinks with a friend and we’re discussing online dating. Why do we do it? What are we looking for? Do people really want what they say they want on their profiles? Isn’t it all about the photos, anyway? As the beer flowed an idea emerged: I wanted to find out how and why people use online dating apps.

No time like the present, right? So we hopped out of our chairs and started questioning strangers. We quickly realized asking people “Are you on a dating app?” was an offensive question. So, we switched to “Do you know anyone who uses a dating app?” and our research began.

Step one: recruiting Tinder users for interviews about their experiences with the app. Stay tuned for developments.

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