Ever wonder how people perceive politicians’ Facebook pages? Gabrielle Grow (a former Master’s student) and I recently published an article in First Monday that examines the role authenticity plays in electoral social media campaigns.
The research focused on a number of candidate Facebook pages used during the 2012 U.S. Presidential Election Campaign. It examined authenticity based on four dimensions: authority, identity, transparency, and engagement.
The article is available online here.
Congratulations to Gabrielle – this research was based on her Master’s thesis. The thesis was excellent, and what a great accomplishment to also publish it in an (open access!) academic journal.