How do youth organizations use new media? How do they address Internet savvy youth who are also apathetic citizens? How has this evolved with new demands for interactivity in social media? These are contemporary challenges facing any organization active online. Spanning seven years of research, this book examines these issues and considers three separate political contexts with a variety of analytical tools.
In a broad sense, this is a study about contemporary citizenship and how it is reflected in organizational aims. The book also provides a comprehensive overview of web-based communication, starting in the heyday of official websites and moving into the realm of social media. It offers important insights into the relationship between context and content.